The North Face VECTIV

In collaboration with our agency partner Mongoose, we were tasked with helping The North Face solve their challenge of launching the revolutionary VECTIV trail shoe in the midst of a global pandemic

Using deeply immersive 11k 360° video and Oculus Quest VR headsets we gave key press around the world the opportunity to explore the Vectiv from its origin to on mountain all while set amongst the world's toughest ultra trail race, the UTMB.

We got inside the mind of some of the worlds most elite athletes Fernanda Maciel, Pau Capell and James Poole. Helping them decode just what exactly it takes to run the gruelling 170km trail and why the Vectiv is set to revolutionise the sport.

The production was predominantly at high altitude, across 3 Countries in only 2 Weeks. All in the midst lockdowns.