nike qr perspective retail rnd
R&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROL
R&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROL
R&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROL
R&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROL
R&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROL
R&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROLR&D NIKE CONTROL
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R&D NIKE SECOND SCREEN


A core part of the studio is dedicated to research and development.

Channelling our curiosity is an essential aspect of who we are and how we help determine the importance of new and emerging technology.

In this tech demo we're taking control of a standard display and turning the users phone into the control system. Alongside this we are reading skeletal data to create real-time perspective shifts. This creates an exploratory moment that rewards users for physically investigating the experience.

The second screen control allows us to declutter the primary display while also linking the interaction to payment etc.

Rapid Innovation Experience Design Art Direction 3D Modelling
RELEASE Q1 '22
TECHNOLOGY
AZURE Kinect  -  Unity
QR to Control  -  WebGL
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