NIKE Interactive Activation

In late 2022 we developed a prototype for real-time interactive 3D. It caught the attention of the Nike team just ahead of Nike Air Max Day (AMD) 2023.

Nike asked us to create a bespoke fully interactive anamorphic billboard for the launch of their ‘big kids’ Nike Air Max TW launch on AMD ‘23.

Our activation asked our audience to answer questions about their style, their passion and their taste in music. The results were delivered by a series of generative animations that allowed each user experience to be both spectacular and unique.

Built in Unity and WebGL we created ultra high detailed 3D models of each version of the release along with a series of ‘personality’ animations.